Privacy Policy

1. Information We Collect

e7e collects personal information from you when you register an account, make deposits or withdrawals, place bets, contact our support team, or interact with the platform in any capacity. The categories of personal data we collect are described below.

1.1 Information You Provide Directly

When you register on e7e or update your account, you provide us with information that may include:

• Identity data: Full legal name, date of birth, and gender as recorded on your government-issued identification.
• Contact data: Email address, mobile phone number, and residential address.
• Identification documents: Copies of your National Identity Card (NID), passport, or driver's licence submitted for KYC (Know Your Customer) verification.
• Financial data: Mobile wallet account details for bKash, Nagad, Rocket, or Upay; bank account numbers for Dutch-Bangla Bank or other supported institutions. We do not store full card numbers for Visa or Mastercard transactions — these are processed through our payment partners.
• Communications data: Records of your messages, emails, and chat conversations with our support team.

1.2 Information Collected Automatically

When you visit or use e7e, we automatically collect certain technical and behavioural data, including:

• Device and browser data: IP address, browser type and version, operating system, device type, screen resolution, and device identifiers.
• Usage data: Pages visited, time spent on pages, games launched, bet history, session duration, click and navigation patterns, and search queries within the platform.
• Location data: Approximate geographic location derived from your IP address, used to confirm your eligibility to access e7e from Bangladesh.
• Transaction data: Full records of all deposits, withdrawals, bonus credits, wagers, winnings, and account balance changes.
• Cookie and tracking data: See Section 4 — Cookies & Tracking Technologies below.

1.3 Information from Third Parties

We may receive additional information about you from trusted third-party sources, including:

• Payment processors: Transaction confirmation and status data from bKash, Nagad, Rocket, Upay, and other payment partners.
• Identity verification providers: Results of automated KYC checks and document authenticity assessments.
• Fraud prevention partners: Risk signals and flagged activity patterns to help us identify and prevent fraudulent account use.
• Game studios: Session and gameplay data from our provider partners including Evolution Gaming, Ezugi, Pragmatic Play, NetEnt, Microgaming, and Spribe, where their games are embedded within the e7e platform.

2. How We Use Your Data

e7e processes your personal data only for lawful purposes. The table below summarises the primary purposes for which we use your data and the legal basis for each processing activity.

2.1 Marketing Communications

With your consent, e7e may send you promotional emails, SMS notifications, or in-platform messages about bonuses, new games, seasonal promotions (including BPL and T20 tournament offers), and special events. You may withdraw your consent to receive marketing communications at any time by updating your account notification preferences or by contacting [email protected]. Withdrawing marketing consent does not affect the lawfulness of processing carried out before that withdrawal.

2.2 Automated Decision-Making

e7e uses automated systems for certain account-level decisions, including fraud risk scoring, responsible gaming alerts, and bonus eligibility assessments. Where an automated decision has a significant effect on your account — such as a withdrawal hold or account restriction — you have the right to request human review of that decision. Contact [email protected] to exercise this right.

3. Data Sharing & Disclosure

e7e does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We share your data only in the limited circumstances described below.

3.1 Service Providers

We share data with carefully selected third-party service providers who process data on our behalf under binding data processing agreements. These include:

• Payment processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, Visa, and Mastercard — for the sole purpose of processing your deposits and withdrawals.
• KYC and identity verification providers: To verify the authenticity of identification documents you submit during account registration.
• Cloud hosting and infrastructure providers: For secure storage and delivery of platform services.
• Customer support platforms: Live chat and ticketing systems used by our 24/7 support team.
• Analytics providers: Aggregated, anonymised platform usage data for performance monitoring and UX improvement.

3.2 Game Providers

When you launch a game hosted by a third-party studio such as Evolution Gaming, Pragmatic Play, Ezugi, NetEnt, Microgaming, or Spribe, your session data (including bet amounts, game outcomes, and session duration) is shared with that studio for the purpose of operating the game and settling results. Game providers are contractually prohibited from using this data for any purpose other than game operation.

3.3 Legal and Regulatory Disclosure

e7e may disclose your personal data to law enforcement agencies, regulatory bodies, or other government authorities where required to do so by applicable law, court order, or in response to a lawful request. We will notify you of any such disclosure to the extent permitted by law.

3.4 Anti-Money Laundering Obligations

As part of our AML compliance programme, e7e may be required to report certain transactions or account activity to relevant financial intelligence authorities. Such disclosures are made in strict confidence and in compliance with applicable legal requirements. We are legally prohibited from notifying you when such a report has been made.

3.5 Business Transfers

In the event of a merger, acquisition, or sale of all or part of e7e's business assets, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer via your registered email address, and the acquiring entity will be bound by the terms of this Privacy Policy or a policy that provides equivalent protection.

4. Cookies & Tracking Technologies

e7e uses cookies and similar tracking technologies to operate the platform, remember your preferences, maintain your logged-in session, and analyse how players use the site. A cookie is a small text file placed on your device by your browser when you visit a website.

4.1 Types of Cookies We Use

4.2 Managing Cookies

You can control and delete cookies through your browser settings. Please note that disabling essential cookies will prevent you from logging in to your e7e account and using core platform features. Disabling analytics or marketing cookies will not affect your ability to use the platform but may mean that promotional offers shown to you are less relevant to your preferences.

Most modern browsers allow you to block third-party cookies while permitting first-party cookies. Refer to your browser's help documentation for specific instructions on managing cookies for your browser and device type.

4.3 Do Not Track

Some browsers transmit a "Do Not Track" (DNT) signal to websites. e7e does not currently alter its data collection practices in response to DNT signals, as there is no universally agreed standard for how websites should respond to them. We will update this section if an agreed standard is adopted in the future.

5. Data Retention

e7e retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our standard retention periods are as follows:

• Account and identity data: Retained for the duration of your active account plus five years following account closure, to comply with anti-money laundering record-keeping requirements.
• Transaction and financial data: Retained for seven years from the date of each transaction, in accordance with financial record-keeping obligations.
• KYC documents: Retained for five years from the date of submission or five years after account closure, whichever is later.
• Customer support communications: Retained for three years from the date of each interaction.
• Analytics and usage data: Retained in anonymised, aggregated form indefinitely for platform improvement purposes. Raw usage data linked to individual accounts is retained for 24 months.
• Marketing consent records: Retained for three years after you withdraw consent, to demonstrate that we had a valid lawful basis for any marketing communications sent during the consent period.

When data is no longer required and the applicable retention period has expired, e7e securely destroys or permanently anonymises the data using industry-standard deletion methods.

6. Data Security

e7e implements a layered set of technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our security programme includes:

• 256-bit SSL/TLS encryption: All data transmitted between your browser or device and our servers is encrypted in transit using industry-standard Transport Layer Security (TLS 1.2 or higher).
• Encryption at rest: Sensitive personal data, including identification documents and financial data, is encrypted at rest using AES-256 encryption on our servers.
• Access controls: Access to personal data is restricted to e7e staff and contractors who have a legitimate operational need. All access is role-based, logged, and audited.
• Two-factor authentication (2FA): Available for player accounts and mandatory for all staff accounts with access to personal data systems.
• Penetration testing: Our platform undergoes regular security assessments by independent third parties to identify and remediate vulnerabilities.
• Incident response: e7e maintains a documented data breach response procedure. In the event of a confirmed breach that affects your personal data, we will notify you promptly via your registered email address.

6.1 Your Responsibility

While e7e implements strong security measures on the platform side, account security also depends on you. You are responsible for keeping your login credentials confidential, using a strong and unique password, and logging out of your account on shared or public devices. If you suspect unauthorised access to your account, contact [email protected] immediately so we can take prompt protective action.

7. Your Privacy Rights

As a player on e7e, you have specific rights in relation to your personal data. These rights are described below, along with guidance on how to exercise them.

7.1 Right of Access

You have the right to request a copy of the personal data that e7e holds about you. We will provide this information in a clear, structured format within 30 days of receiving a valid request. There is no charge for a standard access request. For requests that are manifestly unfounded, repetitive, or excessive, we reserve the right to charge a reasonable administrative fee.

7.2 Right to Rectification

If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You can update most account details directly in your account settings. For changes to identity data (such as your legal name or date of birth), please contact our support team and provide supporting documentation.

7.3 Right to Erasure

You may request that e7e delete your personal data in certain circumstances — for example, where the data is no longer necessary for the purposes for which it was collected, or where you have withdrawn consent and there is no other lawful basis for processing. Please note that this right is subject to limitations where retention is required by law (for example, AML record-keeping obligations). We will inform you of any such limitations when responding to an erasure request.

7.4 Right to Restrict Processing

You have the right to request that we restrict the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data or where you have objected to processing and we are considering your objection. During a restriction period, we will store your data but not otherwise process it without your consent, except for legal claims or to protect the rights of others.

7.5 Right to Data Portability

Where processing is based on your consent or on a contract, and is carried out by automated means, you have the right to receive your personal data in a structured, machine-readable format and to request that it be transmitted directly to another service provider where technically feasible.

7.6 Right to Object

You have the right to object to the processing of your personal data where processing is based on our legitimate interests. We will stop processing unless we can demonstrate compelling legitimate grounds that override your interests, or the processing is for the establishment, exercise, or defence of legal claims. You may also object to processing for direct marketing purposes at any time, and we will always honour such an objection immediately.

7.7 Exercising Your Rights

To exercise any of the rights described above, please contact our Data Protection team at [email protected] with the subject line "Privacy Rights Request" and a clear description of your request. We will respond within 30 days. In complex cases we may extend this period by a further 30 days, and will inform you of the extension within the initial 30-day window.

8. Policy Updates & Contact

8.1 Updates to This Policy

e7e reserves the right to update this Privacy Policy at any time. When we make material changes to the Policy, we will notify registered players via their registered email address and update the "Effective Date" at the top of this page. For minor updates — such as clarifications that do not change the substance of our data practices — we will update the page without individual notification.

We encourage you to review this Privacy Policy periodically to stay informed about how e7e protects your data. Continued use of the platform after a Policy update constitutes your acceptance of the revised terms.

8.2 Children's Privacy

e7e is strictly an 18+ only platform. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that we have collected data from an underage person, we will take immediate steps to delete that data and close the associated account. If you believe an underage person has registered on e7e, please notify us immediately at [email protected].

8.3 Links to Third-Party Sites

The e7e platform does not contain links to third-party websites. All navigation and content is contained within the e7e domain. Game studios embedded within the platform (such as Evolution Gaming, Pragmatic Play, and others) operate within iframes subject to their own privacy policies; e7e is not responsible for the privacy practices of these studios beyond our contractual obligations as described in Section 3.

8.4 Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or about how e7e handles your personal data, please contact our support team:

• Email: [email protected] (plain text — not a clickable link)
• Support hours: 24/7, Bangladesh Standard Time (UTC+6)
• Subject line for privacy matters: "Privacy Policy Query" or "Privacy Rights Request"

We aim to acknowledge all privacy-related enquiries within 48 hours and to provide a substantive response within 30 days. This Privacy Policy was last updated in January 2026 and supersedes all previous versions published on https://e7e.app/privacy-policy.